NPD Stat of the Week: growth disparity

Research sheds light on spend-per-kitchen-and-bath buyer.

Online kitchen and bath buyer spend grew 13% last year while the spend per buyer at brick-and-mortar declined. Online growth was driven by increases in frequency and higher average selling prices as units per purchase decreased. (Source: The NPD Group / Checkout)

“While looking to limit outings during the pandemic, the consumer embraced online shopping, particularly for the more aspirational project driven purchases that may have had less urgency than items for quick repairs,” said Joe Derochowski, Home Industry Advisor, The NPD Group.


The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics.

NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 130,000 consumers, the largest omnichannel panel focused on general merchandise and foodservice.

a person using a laptop computer sitting on top of a table
Stat of the week: Online K&B buyer spend grew 13% last year.