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11/09/2021

NPD Stat of the Week: Getting organized

Storage and organization remain popular at checkout. Here are the numbers.
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STAT: Consumers continue to get organized. Sales of storage categories are up 25% over a year ago, with nearly three-quarters of consumers now purchasing these products, as well as a 20% increase in the average spend per buyer. 

Source: The NPD Group / Checkout

ANALYSIS“One of the big needs that arose from spending more time at home is the need to keep our houses clean," said Joe Derochowski, home industry advisor at Port Washington, N.Y.-based The NPD Group. "Beyond virus, germ, and dirt concerns, this need also applies to clutter.  Storage helps provide comfort to consumers in this changing world by bringing some organization-based stability to their lives.”

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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.

a close up of a book shelf filled with books
Sales of storage categories are up significantly,