NPD Stat of the Week: Garden time

STAT: More than a quarter of consumers say they are spending more time doing gardening/yardwork because of the pandemic. More than 80% of consumers are caring for their lawn/landscaping on their own, and 74% do at least some type of gardening. Despite this, total lawn and garden sales are down 4% in the first half of 2021 compared to last year – but sales are still up 13% vs the first half of 2019. 

Source: The NPD Group / ReceiptPal Survey, June 2021 & Checkout

ANALYSIS: “As consumers isolated themselves through much of 2020, there was a reduction in use of lawn services so all segments grew during this time, including seed, soil, mulch, pesticides and weed killers,” said NPD’s Joe Derochowski. “We have started to return to some lawn services in 2021, so sales of seed, soil, mulch, pesticides and weed killers are down compared to last year, but still up significantly from pre-pandemic 2019 levels. Broader landscaping projects continue to be a focus for consumers, continuing 2020 growth in plants and planters into 2021.”

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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.