WCLBMA has ‘2020 Vision’

Tall timber construction and leadership are on the agenda for WCLBMA annual convention.

BY HBSDealer Staff

With a theme of “2020 Vision,” the West Coast Lumber & Building Material Association’s annual convention has been set for Sacramento’s Embassy Suites, Nov. 13-14.

“The theme of ‘2020 Vision’ represents the forward looking of this 103 year old organization,” said WCLBMA 2019-2020 President Mark Boone. “This is a constantly changing industry with new uses for wood products and other building materials, while keeping that which has built America over the years.”

“We also recognize that it the people who keep this industry vibrant and prospering, and there are new and innovative ways to listen to and stimulate everyone in lumber and building materials production, sales and service,” he added. “Our convention this year has something for everyone.”

Tony Misura

One of the lumber and building materials industry’s most compelling speakers, Tony Misura, is the WCLBMA Annual Convention keynote presenter on Nov. 14. He is the founder and operating leader for Misura Group, providing recruiting services to the building products industry since 1999.

Misura brings his straight talking business savvy to the stage. Audience members are inspired by his insights on management, leadership & sales. Raised in the building industry, Misura will share first-hand experience and critical success steps leaders can employ to improve their businesses today, according to the WCLBMA.

“We work with robust, growing companies so our leadership talent can thrive in these highly entrepreneurial environments,” Misura says. “We are all about creating opportunity for powerful growth.”

“People first is not a platitude – it’s a way of life and a way of successful, growing business. We believe that finding the right dynamic leaders for each position requires three things: Core Value Alignment + Dynamic Growth + Incentivized Opportunity. This allows our leadership talent to generate immediate, bottom-line impact while professionally and personally thriving,” he adds.

One of the major innovations in lumber manufacturing sales, construction and design has been an increase use of “mass timber,” which includes a variety of laminated, cross laminated and structural wood products. Attention has also been focused on taller buildings constructed of wood. This increased interest and popularity is viewed with extensive interest by the industry for new markets and opportunities.

This year’s annual convention luncheon speaker is Iain Macdonald, the director of the TallWood Design Institute, a joint program of Oregon State

University and the University of Oregon that is working to expand the use of wood-based products and systems in non-residential and multi-family construction, in order to create high-value jobs in the forest products sector, improve construction sector efficiency, and reduce the environmental footprint of our built environment.

Macdonald’s experience includes business development and training roles in the forest industry for 19 years, and previously involved in export marketing of forest products to the Asia Pacific markets.

This presentation will have interest to both those who produce and sell wood products as increase legislation and regulation is easing the restrictions on mass timber construction codes, and mass timber is moving from a niche construction technique to an industry standard.

The afternoon presenter at this year’s WCLBMA annual convention is well known small business management expert Tom Shay. His message of “Characteristics of a successful business” has importance for all segments of this industry from producer to supplier to the retail side.

His consulting business “Profits Plus” is well known in the lumber and building materials industry based upon his years of experience in a family- owned business and as a fourth-generation business owner. He is also an author of thirteen books, a college textbook, a columnist for over 70 trade magazines, business coach and small business keynote speaker. With over 25 years of front line experience in management and ownership of small businesses, Tom Shay shares and teaches from experience–not from theory!

Shay’s knowledge of small business marketing, business strategy, staffing, and financial management have provided small business owners with the help necessary to increase their profits plus build their business for the future.

The annual convention also includes a breakfast, luncheon, reception and dinner. It is also the annual business meeting of the WCLBMA with reports, election of members of the board of directors.

Downtown Sacramento and the Embassy Suites hotel is a comfortable and welcoming location for this meeting, with plenty of opportunity for networking and business discussions.

Registration materials are available at the WCLBMA website.



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