Versatex rewards loyalty, app use

A pair of contractors are being flown to Las Vegas to attend IBS and NHL game.

BY HBSDealer Staff

Building products manufacturer Versatex is rewarding builder customers who have demonstrated loyalty to the brand while also using its app for purchases.

Through its Premier Builder loyalty program, Ben Blue of Ben Blue’s Backyard Creations in Green, R.I. and Chris Van Doeselaar from Newco Design Build in Wyoming, Mich. Are being provided with a trip to the International Builder’s Show (IBS) in Las Vegas next week.

Blue and Van Doeselaar will fly to Las Vegas, visit IBS and have “luxury seats” to the Feb. 20 NHL game with the Boston Bruins facing off against the hometown Golden Knights.

Each of the contractors won a trip for two after scoring high in Versatex’s app-based Premium Builder IBS-Las Vegas contest.

According to Versatex Sales and Marketing Vice President Rick Kapres, Blue and Van Doeselaar entered the competition by logging their Versatex product purchases solely from their phones.

“We appreciate this kind of brand loyalty,” said Kapres, “And we’re glad we could adopt technology that keeps track of it so easily. All Ben and Chris had to do was open the app, snap photos of paid invoices or receipts from Versatex dealers or distributors, and hit ‘Submit’.”

Introduced in 2016, the app enables customers to earn points automatically for participation in training sessions as well as for building-materials purchases; to check their point balances; and to redeem points for rewards like tools, electronics and sports equipment.

Active members also can earn marketing aids such as truck signs and apparel, or advice from the Pittsburgh-based Versatex team in developing collateral materials, project-photo galleries, websites or social media platforms.

“Contest entrants had chances to earn contest entries in several ways,” Kapres said. “By buying certain quantities of our Versawrap or Canvas Series products, for instance, or accumulating lifetime points dating back to the introduction of the app. That made this year’s competition a level playing field for customers with a diversity of project types and purchasing habits.


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