Two Logos rise to the top

The first-ever HBSDealer All-Industry Logo Contest generated nearly 100 entries, and many examples of colorful, bold, powerful or memorable symbols of high-performance companies or community engagement.

In one sense, all the entries were winners. The simple act of submitting a logo revealed company pride and a no-risk opportunity to gain free revenue-generating publicity. In another and more accurate sense, there were two winners: New South Construction Supply, and M-D Building Products.

Judging for the logos was the work of HBSDealer’s professional art staff.

In the dealer category, the winning logo came from New South Construction Supply, based in Greenville, S.C. “Our customers love the logo and comment on it all the time,” said Jim Sobek, president. The bear featured in the logo is named “Kandu,” reflecting the company’s slogan: “Know how. Can do.”

“Our logo has served us well since January 2007 when we rolled it out over a weekend without our associates knowing about it,” he said via e-mail. “Over the weekend preceding the rollout, all store signage was changed, new logos were put on all of our locations and trucks. When our associates reported to work on Monday, they were given new shirts, caps, etc. We also had bumper stickers, scratch pads, etc., for our customers. The weekend surprise rollout added a dramatic flair that made the new logo rollout even more noticeable. If we’d done the rollout gradually over time, I don’t think we’d have had the same impact on our customers and associates.”

Here's the official analysis of the judges: “The nicely illustrated imagery of a powerful bear with a hardhat and pencil and bold font is instantly iconic. It communicates we’re ready and more than capable of handling any project you entrust to us.”

In the supplier/manufacturer category, the judges applauded the bold simplicity of the M-D Building Products logo, its home improvement symbolism, and its ability to pop off the page.

M-D Executive VP Kipp Collins offered this description of his company’s award-winning logo: "There is not much detailed history around the origin of the logo, that was created in 1920,” he said. “However, over the years, the logo has only changed slightly. We have contemplated more robust modifications, and we always come back to the same place. We like the stability, structure and simplicity that the logo represents to us. It aligns with our approach to business and commitment to domestic manufacturing."

The Oklahoma City-based company's initials originated with L.A. Macklanburg and H.M. Duncan, early pioneers of home weatherization and founders of Macklanburg-Duncan in 1920.

The judges offered this official analysis: “At times in design less is more. The bold straight-forward graphic building structure with the bold black letters against the yellow background makes the logo pop, and speaks complete confidence.”

For more from the first ever HBSDealer All-Industry Logo Contest, visit HBSDealer on Facebook and click “like.”

“Congratulations to the winners,” said HBSDealer Editor in Chief Ken Clark. “Our staff enjoyed collecting the entries, judging was fair and square, and we look forward to an even bigger second-annual logo contest next year.”