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Two Logos rise to the top

From nearly 100 entries, here are the winners of the All-Industry Logo Contest.

BY HBSDealer Staff

The first-ever HBSDealer All-Industry Logo Contest generated nearly 100 entries, and many examples of colorful, bold, powerful or memorable symbols of high-performance companies or community engagement.

In one sense, all the entries were winners. The simple act of submitting a logo revealed company pride and a no-risk opportunity to gain free revenue-generating publicity. In another and more accurate sense, there were two winners: New South Construction Supply, and M-D Building Products.

Judging for the logos was the work of HBSDealer’s professional art staff.

In the dealer category, the winning logo came from New South Construction Supply, based in Greenville, S.C. “Our customers love the logo and comment on it all the time,” said Jim Sobek, president. The bear featured in the logo is named “Kandu,” reflecting the company’s slogan: “Know how. Can do.”

“Our logo has served us well since January 2007 when we rolled it out over a weekend without our associates knowing about it,” he said via e-mail. “Over the weekend preceding the rollout, all store signage was changed, new logos were put on all of our locations and trucks. When our associates reported to work on Monday, they were given new shirts, caps, etc. We also had bumper stickers, scratch pads, etc., for our customers. The weekend surprise rollout added a dramatic flair that made the new logo rollout even more noticeable. If we’d done the rollout gradually over time, I don’t think we’d have had the same impact on our customers and associates.”

Here’s the official analysis of the judges: “The nicely illustrated imagery of a powerful bear with a hardhat and pencil and bold font is instantly iconic. It communicates we’re ready and more than capable of handling any project you entrust to us.”

In the supplier/manufacturer category, the judges applauded the bold simplicity of the M-D Building Products logo, its home improvement symbolism, and its ability to pop off the page.

M-D Executive VP Kipp Collins offered this description of his company’s award-winning logo: “There is not much detailed history around the origin of the logo, that was created in 1920,” he said. “However, over the years, the logo has only changed slightly. We have contemplated more robust modifications, and we always come back to the same place. We like the stability, structure and simplicity that the logo represents to us. It aligns with our approach to business and commitment to domestic manufacturing.”

The Oklahoma City-based company’s initials originated with L.A. Macklanburg and H.M. Duncan, early pioneers of home weatherization and founders of Macklanburg-Duncan in 1920.

The judges offered this official analysis: “At times in design less is more. The bold straight-forward graphic building structure with the bold black letters against the yellow background makes the logo pop, and speaks complete confidence.”

For more from the first ever HBSDealer All-Industry Logo Contest, visit HBSDealer on Facebook and click “like.”

“Congratulations to the winners,” said HBSDealer Editor in Chief Ken Clark. “Our staff enjoyed collecting the entries, judging was fair and square, and we look forward to an even bigger second-annual logo contest next year.”

 

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REPORT: Why BMC Stock chose Raleigh

BMC is moving back to its Stock roots in the Carolinas.

BY HBSDealer Staff

While BMC Stock announced that it had selected a new CEO and president who will join the company by October, the pro dealer also reported that it would be moving its executive offices from Atlanta, Ga. to Raleigh, N.C.

In an interview with the Triad Business Journal, BMC Stock Interim CEO David Keltner said that moving the company’s headquarters was a formality. The dealer already maintains an office in Raleigh with about 200 employees and several executives, including BMC’s CFO and information technology officer.

Although BMC will maintain an office in Atlanta, only 25 employees work at the office. Essentially, BMC is moving its headquarters back to the roots of Stock Building Supply.

After being formed in 1987 as Building Materials Holding Corp. (BMHC) and BMC West, the company eventually split its headquarters between Boise, Idaho and San Francisco. Carolina Holdings became Stock Building Supply in 2003, calling Raleigh its home.

Both Stock and BMHC were in Chapter 11 by the late 2000s before emerging, BMCH rebranding itself as BMC, and both companies joining forces in a 2015 merger.

Yesterday, along with the move, BMC Stock announced it had selected David Flitman as the company’s new president and CEO. He is expected to join the company by Oct. 1.

For more about the move to Raleigh, read the Triad Business Journal’s interview with Keltner.

 

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Building Products — James Hardie Aspyre Collection
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8 million served, and counting

James Hardie wants its products on 10 million homes in North America.

BY HBSDealer Staff

James Hardie Building Products said that its fiber cement siding products are currently being used on 8 million homes in North America.

And the company doesn’t plan to stop there, saying it expects to be on 10 million homes soon enough. According to James Hardie, sales of its siding products has surpassed any other brand of siding. The manufacturer based said the total is based on annual James Hardie siding sales from 1991 through 2016 and the average housing unit size each year.

“The uncompromising performance and low maintenance of our products is a major factor in why our siding is on more than 8 million homes in North America, and soon will be on 10 million,” said Sean Gadd, chief marketing officer at James Hardie. “Homeowners can achieve an authentic cedar aesthetic without the frequent upkeep associated with wood, and choose from a variety of design options accompanied by long-lasting, consistent color.”

With U.S. headquarters in Chicago, and global headquarters in Ireland, James Hardie says its diverse design options and performance is why so many people are selecting James Hardie products for their home. In addition to lap and panel siding, the company offers shingle, trim and soffit products available in various textures, profiles, and colors.

Founded in Australia, where the company continues to maintain operations, the North American market has been good to James Hardie. The company recently reported group net sales of $651 million for its first quarter 2019, an increase of 28% compared to compared to group net sales of $507.7 million for the same period a year ago. James Hardie said its results were largely driven by the North American housing market.

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