Tractor Supply launches workwear line
Tractor Supply Company is expanding its wardrobe and reach in the workwear category.
The retailer has launched an exclusive apparel line, Ridgecut Toughwear, including work shirts and pants, denim shirts, heavy flannel plaid shirts and caps.
This fall, the line will expand to include insulated outerwear, with coats, bib-overalls, gloves and beanies. Tractor Supply already carries other brands of workwear in its stores and online.
Available only at Tractor Supply, the new Ridgecut Toughwear apparel line features durable fabric and wear-resistant technology, the company said.
“Our customers rely on us to provide them with quality products they need to get the job done, and clothing is no exception,” said Jeff Rietveld, vice president and divisional merchandising manager of clothing at Tractor Supply. “With our Ridgecut line, we are proud to offer customers apparel and outerwear that will work as hard as they do. From repairing a fence during a storm to completing a project in a workshop, Ridgecut is built to help our customers take on any challenge in every condition for Life Out Here.”
In partnership with OSM Shield, key pieces of Ridgecut workwear are treated with a max repellent water and stain shield built to take on the elements. The clothing is also designed with cotton ripstop fabric and Cordura reinforcements, which resist wear and tear while still offering flexibility so the wearer can move freely – a priority when undertaking physically challenging tasks.
“We let the need of our customers control where to focus our energy and resources for this one,” said Ken Strait, vice president of product development at Tractor Supply. “The second our customers leave our store they are going straight to their barn, stable or workshop where their clothes will take a beating. Ridgecut Toughwear offers them durable, comfortable clothing that can handle a lifestyle where rough weather is frequent and tough conditions are standard.”
In addition to its stores, Ridgecut Toughwear items are already available online at TractorSupply.com.
Based in Brentwood, Tenn., Tractor Supply operates more than 1,790 locations in 49 states.