ToughBuilt expands into Lowe’s

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ToughBuilt expands into Lowe’s

By HBSDealer Staff - 04/09/2020
Work products and tool manufacturer ToughBuilt announced that is making a big push into Lowe’s stores.

The agreement calls for ToughBuilt to have a strong position in the Lowe’s soft-sided tool storage business along with all of the retailer's kneepad business.

Lowe’s will carry 30 SKUs of ToughBuilt products both in-store and online, beginning in October. ToughBuilt said the annual forecast about $22.7 million in the sales for the first 12 months following the launch.

Categories that will be launched include innovative work bags, Cliptech pouches, and a full line of knee protection products. Some of these products will be under the ToughBuilt brand with others under Lowe’s in-house Kobalt brand.

“We are honored for the opportunity of partnering with Lowe’s and to receive a portion of the soft-sided tool storage and workwear kneepad business,” said Michael Panosian, CEO of ToughBuilt. “With the launch of 30 products side-by-side with the well-known Kobalt brand, this launch will enhance our brand awareness nationally and significantly broaden customers’ access to our high quality and pro trusted line of products.”

The Kobalt-branded products include 12 items representing approximately $7.3 million in sales, and the ToughBuilt products include 18 items representing an estimated $15.3 million in sales. Lowe’s operates about 2,200 stores in the United States and Canada.

Last month ToughBuilt signed distribution agreements with PRO Group and Haspaka, an Israeli distributor that gives the manufacturer access to the Middle East. The company also signed an agreement with Distribution American in March.