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02/20/2018

Throwback Thursday: 70s Solar Subsidies

A photo spread on energy-efficiency end caps shared the page with an update on President Carter’s proposal for solar-energy subsidies.


This was the July 30, 1979 issue of National Home Center News, the forerunner of HBSDealer.


Examples of effective in-store messaging were provided by Central Hardware of St. Charles, Missouri (photo above);  Crissey-Flower Lumber of Colorado Springs; and Moore Handley Homecrafters of Vestavia Hills, Alabama (photo below).


Carter called for the creation of a solar energy bank which would subsidize the interest on loans up to $10,000 from private lenders to homeowners who install solar energy devices. According to the article, funds for the bank would come from a proposed “windfall profits” tax on oil companies.