The sound of Versatex … and contractors
‘The Versatex Way’ offers what the pros have to say.
Construction industry pros want to talk about what they do.
They also want to hear about their fellow trades professionals.
Within the digital space, Bryan Abdallah is making it happen through a podcast called The Versatex Way.
Abdallah, social media and field marketing manager, has spent the past 18 months seeking out top contractors, architects and building-products manufacturers, and inviting them to pod-share their perspectives.
Downloadable versions of these low-key, high-impact conversations now feed the earbuds of countless industry professionals during drive time and downtime, according to Versatex Sales and Marketing Vice President Rick Kapres
“More than ever, we’re transmitting value-added ideas to our customers and collaborators, wherever they are,” Kapres says. “These podcasts present news you can use, in coordination with our social media, online and Brand Ambassador banks of expertise.”
With 19 episodes (and counting) available via Apple Podcasts, Google Play and SoundCloud, The Versatex Way stresses community-building over sales talk.
Contractor David Parraguirre of The Mexican Carpenter, based in Hudson, N.Y., is a fan. “Thanks to The Versatex Way I can keep up with all the awesome work the contractors in my area are doing.”
Dan Arket of TEKRA Builders in Poughquag, N.Y., agrees. “Listening to The Versatex Way allows me to constantly improve, both as a business owner and as a craftsman.”
“We try to keep the content useful, but informal and fun to hear,” Bryan says. “Authentic storytelling is still the most effective way to communicate. And I think that’s why we’re finding audiences not only all over the U.S., but in Europe—and among a surprising number of listeners in Australia.”
“Ideas for episodes come from contractors, remodelers, lumber yard people, architects and custom millworkers I meet, on the job and at trade shows like IBS,” he says. “Got a new perspective or experience that might interest a widespread residential-construction audience? Tell me about it, at [email protected] The Versatex Way is designed to empower all kinds of professionals and companies to share their know-how.”
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