The birth of a big, brands group

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The birth of a big, brands group

By HBSDealer Staff - 01/13/2020
The collection of brands formerly known as Shur-Line, Bulldog, and World and Main has a new name: H2 Brands Group, bringing together as one the offerings of the three divisions plus the new acquisition of Craig Electronics. The new name, as illustrated by the new logo, reflects the range of products now all under one roof. H2 Brands Group also provides customers with a global network, resources and logistics experts to customize the best programs for any retailer, whether it’s big box, online retail, mass chain store, or local independent hardware store.

A new brand, a new logo.

“Our new name is a natural step forward in our continuous effort to offer our customers the highest quality products at the best value in the industry while streamlining their buying experience,” says Mark Rostagno, CEO of H2 Brands Group, based in Cranbury, N.J. “The name better represents the breadth and depth of the company’s product assortment, strong and diverse customer relationships, global supply chain, and logistics capabilities.”

The announcement essentially brings an end to the name "World and Main." The other brands will live on: Shur-Line, Bulldog and the brands of  the old World and Main.

In 2019, the company acquired Craig Electronics, consumer electronics provider that offers a complete one-stop consumer technology and electronics solution. Its branded portfolio includes owned (Craig) brand products, licensed (Magnavox) products, and private label.

Today, H2 Brands Group owns 18 brands with over 12,000 products representing 31 categories – from fans to faucets. The company has seven distribution centers across North America and 16 countries in its global sourcing network.

Shur-Line and Bulldog were combined with World and Main in October of 2018, bringing the three divisions together under the ownership of Nova Capital Management. World and Main's roots date back to 1971 with the founding of the Howard Berger Company (HBC Home & Hardware Products).

H2 Brands Group says the new name does not affect current vendor numbers or supplier buying agreements.

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