Survey: A move-in ready home is a smart home for 44% of Americans

BY HBSDealer Staff

It seems as though smart-home features are increasingly a "must have" feature for many Americans.

According to a survey from Coldwell Banker Real Estate LLC and Parks Associates, a sizable chunk of Americans who want a move-in ready home said that smart-home technology was a requirement.

Of the 1,250 U.S. adults who were surveyed, 71% said they wanted a move-in ready home. Of those, 44% said smart-home technology should already be installed.

Additionally, 57% said they would consider an older home "updated" if it had smart-home features.

"At the beginning of my real estate career, home buyers were willing to purchase fixer-uppers that needed tender love and care," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "But over the years, there has been a clear shift toward move-in ready homes that don't require any updates or renovations. Most recently I've seen that the term move-in ready is evolving still to include the convenience and comfort that smart home technology provides."

However, there were other features that were more likely to make those 71% of move-in ready home seekers satisfied with their choice. Of the 71%, 45% consider new construction to be move-in ready; 74% chalked up "move-in ready" to new appliances; 83% pointed to updated kitchens and bathrooms; and 85% associate "move-in ready" with updated healing and cooling.

The demographic curve followed a predictable pattern as well: 61% of Millennials want a smart home, followed by 59% of parents, 52% of Gen Xers and 50% of Boomers.


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