News

Stat of the Week: Grilling is up

Numbers from a study of COVID-19’s impact on outdoor grilling.

BY HBSDealer Staff

A study from The NPD Group describes consumers as more likely to cook outdoors during the pandemic’s stay-at-home period.

Even in normal conditions, grilling is an American pastime, with 56% of U.S. adults cooking out at least once a week, according to the Port Washington, N.Y.-based market research firm. And 20% cooking outdoors at least twice a week

More recently, The NPD Group found the following consumer sentiment when it comes to grilling in the age of the virus:

  • 75% of consumers who regularly cook outdoors said they would likely cook outdoors more frequently during the crisis.
  • Among consumers who already cook outdoors two or more times per week, 81% say they’ll do it more frequently.
  • 48% of consumers who have seen reduced family income are still likely took outdoors more frequently than they were before.
    (Source: The NPD Group)
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

How soon should the state lockdowns be lifted?
  • Add your answer