Stat of the Week: Grilling is up

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Stat of the Week: Grilling is up

By HBSDealer Staff - 05/12/2020
A study from The NPD Group describes consumers as more likely to cook outdoors during the pandemic’s stay-at-home period.

Even in normal conditions, grilling is an American pastime, with 56% of U.S. adults cooking out at least once a week, according to the Port Washington, N.Y.-based market research firm. And 20% cooking outdoors at least twice a week

More recently, The NPD Group found the following consumer sentiment when it comes to grilling in the age of the virus:

  • 75% of consumers who regularly cook outdoors said they would likely cook outdoors more frequently during the crisis.

  • Among consumers who already cook outdoors two or more times per week, 81% say they’ll do it more frequently.

  • 48% of consumers who have seen reduced family income are still likely took outdoors more frequently than they were before.
    (Source: The NPD Group)

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