Stat of the Week: Decking demand
Principia Consulting points to factors driving decking demand.
U.S. residential decking demand by value reached $3.2 billion in net manufacturer revenue in 2019. Repair & replacement (R&R) drove 95% of decking demand by value.
Decks built on homes where no deck existed previously (R&R Addition) represented 20% of decking demand in 2019. In a recent survey of homeowners, owners of a home less than 10 years old were twice as likely to build a deck where no deck existed previously as those in a home 10-20 years old, and three times as likely as those in a home 20-30 years old. Because homebuilders have not fulfilled owner desires for outdoor living space, homeowners are taking the initiative and building the outdoor living experience they want. For more homeowner insights and data related to residential decking, contact Principia about our Voice of Customer offerings.
Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For more than 25 years, we have helped our clients grow faster and more profitably by supplying high quality information, analytics, and insights.
For more information about residential decking, contact Principia today.
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