Stanley Earth looks to solve sustainability challenges

As part of its ongoing effort to be a better global and corporate citizen, Stanley Black & Decker has launched a new brand aimed at developing technologies that innovate for social good.

The New Britain, Conn.-based company said that Stanley Earth will create new solutions that address “unmet societal needs,” including sustainable development challenges such as water, energy, and climate.

“The world is facing a growing number of increasingly critical societal issues today, and as a company that makes products and services that help create and shape our world, we have an obligation to leverage our resources and expertise to create new solutions that address these challenges," said Stanley Black & Decker President and CEO Jim Loree.

Loree noted that the new Stanley Earth brand is part of the manufacturer's commitment to "Innovating with Purpose," which is a core pillar of its CSR Strategy and 22/22 Vision.

"These products will play a key role in helping our company create positive change and get us closer to achieving our goal of enhancing the lives of 500 million people. Our basic goal is to be a force for good in alignment with our purpose, for those who make the world," Loree added.

Stanley Earth's first product is NADI, an eco-friendly, low cost solar-powered water pump that provides reliable irrigation for agricultural applications.

The new technology is now available in India and offers a sustainable alternative to the 25 million inefficient alternating current (AC) and diesel pumps used for agriculture, which draw almost 20% of the electricity generated in the country and pose an environmental pollution challenge.

"Nearly two years ago, we set out on a mission to deliver a self-sustaining irrigation solution that can provide India's millions of farmers with a solution to one of their key challenges – reliable and consistent access to clean water," said Ramana Gogula, vice president of Clean Technology Innovation at Stanley Black & Decker. "Through the innovation of our Stanley team and collaboration with key partners, we've delivered an affordable solution that can help transform not only the lives of farmers in India, but also the lives of farmers in any part of the world that faces water scarcity."

NADI, which means "river" in Hindi, uses Stanley's highly efficient brushless direct current (BLDC) motor technology to drive the pump and solar panels to power the entire system.

NADI, a new eco-friendly, low cost solar-powered water pump for agricultural applications.

The smart pump has an intelligent controller that enables micro-irrigation, and it incorporates an IOT-based agricultural platform complete with sensors that connect to the cloud and mobile networks, providing real-time data that enables farmers to efficiently monitor system performance and conduct preventive maintenance as needed.

NADI was piloted in India with a farmer who was initially growing only fruits and vegetables. After installing the technology on his farm, he was able to add rice to his crop mix and manage his water supply well enough to produce multiple harvests per year.

The smart pump will be made available to rural farmers across India through a partnership network that includes Agri-Retail Networks, distributors and systems integrators. Stanley Black & Decker will also be soon announcing an innovative financial mechanism that will help make this technology affordable for farmers in India.

In addition to its introduction in India, the Stanley Earth team is exploring opportunities to expand its availability to Africa, South America, and South East Asia, all water-scarce regions where this technology can provide significant value to farmers.

"NADI embodies the mission of Stanley Earth, but it is the first of many products to come – we're excited about the difference we can make," Gogula said.