Slow growth for gardening hand tools
Long-handled tools are expected to lead the category, according to report.
Gardening hand tool sales are expected to reach $738 million in 2022, according to a recent report from market research firm The Freedonia Group.
Looking back, growth in the category grew only 0.6% annually between 2012 and 2017. Long-handled tools alone accounted for nearly half of total sales in 2017; combined with cutting tools, the two segments represented three-quarters of the total.
Also from The Freedonia Group’s report, “Lawn & Garden Hand Tools & Wheeled Implements in the U.S.,” the company expects demand for tools to increase 2.4% per year to $738 billion in 2022. Growth rates are relatively the same for all products, as hand tool sales tend to occur in lockstep. Consumers tend to purchase these products when needed — e.g., after moving into a new residence, when starting a new project or when an item breaks or is lost. Growth going forward will be reliant on an improving economy and weather across the United States.
Demand for long-handled tools is forecast to increase 2.3% per year to $349 million in 2022. Shovels and rakes generate the majority of category sales. Among other products, hoes account for a large portion of demand. Growth rates will be similar for all long-handled products, as shovels and rakes in particular are necessities for people with lawns and gardens. There is relatively little innovation in the segment, with most products seen as commodities by consumers.
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