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Single female Baby Boomers are buying more homes

BY HBSDealer Staff

According to a new Del Webb survey, single female Baby Boomers are on the rise in the homeownership game.

According to 50 Del Webb communities across the country that have been observed since 2012, the percentage of single female homebuyers has increased to represent one in five Del Webb buyers.

"The single female baby boomer demographic has emerged as a growing source of demand in the new homebuyer market," said  Lindsay Motley, regional vice president of sales for PulteGroup, Inc., the parent company of Del Webb. "This is a group of women that is confident, financially savvy and ready to make long-term financial commitments. With single female boomers now numbering approximately 25 million, this growing population represents a tremendous opportunity for our Del Webb communities."

Motley added that the percentage of single female homebuyers is likely to keep increasing, as research has revealed that 28% of single female Baby Boomers expect a change in their housing needs within the next five years.

"Boomers may be downsizing, but they have worked hard over their careers and don't want to compromise on high-end features, such as granite countertops, upgraded appliances, sunrooms and luxurious baths," said Motley.

Of those planning to move, 50% prefer a single-family home, followed by condo (19%), apartment (19%) or townhome (9%).

Additionally, the vast majority (74%) said they plan to stay in the same city or state. Only 12% prefer to move to a beach town.

The Del Webb Baby Boomer Survey was conducted online within the United States by Harris Poll on behalf of PulteGroup, surveying 1,020 single, female U.S. adults ages 50-68. 

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Home Depot aims for a dozen digits

BY HBSDealer Staff

Atlanta-based The Home Depot set fiscal 2018 financial targets, including total sales of approximately $101 billion.

The company announced the long-term financial targets as part of its Dec. 8 Investor Conference.

Other targets for fiscal 2018:

A compounded annual sales growth rate from the end of 2015 of about 4.7%; Operating margin of about 14.5%; and return on invested capital of about 35%.

The Home Depot — which generated $83.2 billion in sales in 2014 — pointed to recent success in its forecasting. By the end of fiscal 2015, it expects to meet targets set in December of 2013 — an operation margin target of 13% and a 27% return on invested capital.

"While our strategic priorities are evolving to reflect the changing needs of our customers and our business, we will continue to focus on delivering the experience and value that our customers and shareholders expect from The Home Depot,” said Craig Menear, chairman, CEO and president, in a statement.

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HBSDealer Stock Watch: Reality check

BY HBSDEALER Staff

Stocks edged down — with the exception of NWL — after Friday's burst of optimism.

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