Short & Paulk Supply Co. drives awareness

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Short & Paulk Supply Co. drives awareness

By HBSDealer Staff - 02/07/2018

It’s driving around Georgia right now -- a colorful Ford Focus decked out in the new Short & Paulk Supply Co. logo, a dozen or so building product company emblems and a sign that explains it all: “Win me!!”


The car is a grand=prize giveaway for the Short & Paulk Anniversary Sweepstakes. The building supply dealer operates five Georgia locations, including its latest in Cuthbert.

It’s driving around Georgia right now -- a colorful Ford Focus decked out in the new Short & Paulk Supply Co. logo, a dozen or so building product company emblems and a sign that explains it all: “Win me!!”


The car is a grand=prize giveaway for the Short & Paulk Anniversary Sweepstakes. The building supply dealer operates five Georgia locations, including its latest in Cuthbert.


“We decided for our 75th anniversary, we needed to go big or go home,” said Jay Short, president and CEO of the Tifton, Georgia-based dealer.


In additional to new (Facebook, texting) and traditional (newspaper, radio) methods of promoting the sweepstakes, Short himself is driving the car around town in each of the markets he serves.


“We picked the Ford Focus because we are celebrating our past and focused on our future,” he said.


Monthly drawings in each Short & Paulk location are also part of the 75th anniversary celebration.


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