Sherwin-Williams plays the ‘hide’ card

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Sherwin-Williams plays the ‘hide’ card

Sherwin-Williams has added High Hide White bases in its Emerald Urethane Trim Enamel line for improved performance.

“Certain areas in and outside of the home, such as doors, trim, window frames and cabinets require a high performance, durable coating that standard paints cannot achieve.” said Rick Watson, director of product information and technical services at Sherwin-Williams. “We added these new High Hide White bases to the already high-performing Emerald Urethane Trim Enamel to help protect these surfaces while delivering outstanding flow and leveling for a smooth uniform finish.”

The company says the new High Hide White bases combines excellent hide with an extensive palette of available colors. It adds that Emerald Urethane Trim Enamel resists yellowing compared to traditional oil-based paints and has excellent blocking resistance.