Roseburg — Springfield HQ

Roseburg restructures commercial organization

Roseburg says moves are designed to improve agility and effectiveness.

BY HBSDealer Staff

Roseburg Forest Products has announced the restructuring of its commercial organization under Senior Vice President and Chief Commercial Officer Ashlee Cribb.

The Springfield, Ore.-based lumber and building products supplier said the latest moves are designed “to improve agility, effectiveness and collaboration among the company’s sales teams and to better position the company to achieve its strategic objectives.”

In a statement, Roseburg also said that the changes were prompted by recent changes to Roseburg’s executive team, including Cribb’s transition to her current role overseeing the company’s sales, marketing and logistics functions, and the addition in February of Jake Elston as senior vice president of operations for the company.

This change created the opportunity to simplify the organizational structure to support the company’s aggressive plans for growth and diversification, Roseburg said.

The restructuring involves several title changes and reassignments while eliminating the distinction between industrial and structural products among the sales teams, and creates a stand-alone national accounts team.

Jim Buffington has been named business general manager, with the business leaders over the product sales teams reporting to him. Buffington has served in sales leadership positions at Roseburg for many years, most recently as business director for the composites division.

Tom Wardach has been named director of national accounts. Since joining Roseburg in 2006, Wardach has held various roles in national accounts and composite sales, most recently as sales director for the composites group.

Phil Pierot has been named business director, composites and decorative, with business responsibility for particleboard, medium density fiberboard, TFL and hardwood plywood.

“This reorganization is the result of much thought and deliberation about the structure that will give Roseburg the best opportunity to grow while servicing and caring for our customers,” Cribb said. “This streamlined organization will improve the agility and effectiveness of the team.”

The Commercial leadership team reporting to Ashlee Cribb includes:

  • Jim Buffington, in a new role – Business General Manager
  • Tom Wardach, in a new role – Director, National Accounts
  • Dawn Garcia, in her same role – Director, Marketing
  • Rick Whitmore, in an interim role leading Supply Chain and Logistics

Reporting to Jim Buffington:

  • Phil Pierot, in a new role  – Business Director for Composites and Decorative, including hardwood plywood
  • Mike McCollum, in his same role – Business Director, Engineered Wood Products
  • Mark Graham, in his same role – Business Manager, Product Development
  • Gary Hayes, in his recently announced role – Business Manager, Plywood and Lumber
  • Pat Schleisman, in his same role – Business Manager, Central Planning
  • Michael Naughtin, in his same role – Business Analyst

Reporting to Tom Wardach in National Accounts:

  • Steve Gaeckle, in his same role – National Account Executive
  • Bob Nurre, in his same role – National Account Executive
  • Al Trujillo, in his same position – Business Manager, Strategic Accounts and OEMs

Roseburg announced two separate restructuring moves last year when it reorganized the company into separate manufacturing and sales lines and later restructured its product sales team.

Roseburg Forest Products is a privately-owned company and produces particleboard, medium density fiberboard, and thermally fused laminates. The company also manufactures softwood and hardwood plywood, lumber, LVL and I-joists. The company owns and sustainably manages more than 600,000 acres of timberland in Oregon, North Carolina and Virginia.



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