REPORT: Holmes Building Materials saves Christmas
Louisiana dealer steps up to assist the Salvation Army.
Holmes Building Materials, a 2-unit dealer with locations in Baton Rouge and Denham Springs, La., recently donated the use of a vacant building for use by the Salvation Army’s Angel Tree Program.
The Salvation Army plans to use the space to store and distribute more than 4,000 Christmas presents. A pervious space used for the program had suffered structural damage and could no longer be used.
If someone had not stepped up to donate the space, the Salvation Army said the program would not have survived.
Big value in the John Deere brand
The equipment manufacturer’s brand name is worth an estimated $5.4 billion.
Deere & Company announced that its iconic John Deere brand has been ranked 88th in a listing of Best Global Brands by Interbrand, a consulting firm.
The John Deere brand moved up 4 spots in its ranking and is now worth about $5.4 billion, according to Interbrand estimates.
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, global CEO of Interbrand.
Interbrand said its brand valuation is based on three key areas: financial performance of the brand; the brand’s influence on purchase decisions; and the brand’s strength to create loyalty and sustainable customer demand.
“This recognition emphasizes the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation,” said Samuel Allen, Deere & Company chairman and CEO.
John Deere, based in Moline, Ill., has been included in the Best Global Brand ranking since 2011 when Interbrand estimated the value of the John Deere brand to be $3.65 billion.
LMC committees visit Mitek, Roseburg
Building materials and forest products committees talk shop.
The LMC Building Materials and the Forest Products Committees recently game together to discuss how to build business, share market information, and review new programs.
LMC (Lumbermens Merchandising Corporation) said the meetings included tours, which are important opportunities for the groups to talk about business strategies while steering the direction of LMC to help dealers stay competitive.
The Forest Products group visited Roseburg Forest Products in Oregon, including a woodlands tour where they met with Roseburg foresters. The foresters walked the group through how they approach harvesting, replanting, and the importance of sustainability.
“It’s a whirlwind tour,” said Sean Tighe, vice president of the LMC Lumber Division. “Overall, it did just what that meeting should do: We always want to get them into manufacturing facilities, get them out to see the product getting made, and getting out to the woods. It’s really informative, and everyone from our dealer-base always loves it.”
The Building Materials group ventured to Mitek in Missouri.
“Great trip, I think the dealers really appreciated it,” said John Keeley, vice president of Building Material Division for LMC. “It was one of the best plant tours we’ve ever done.”
Based in Wayne, Pa., LMC has 1,400 LMC dealer locations in the United States and the Bahamas.