Realignment at Roseburg Forest Products
Springfield, Ore.-based Roseburg Forest Products announced changes to its executive along with a reorganization of the company into two business lines – manufacturing and sales.
The company announce that Ashlee Cribb has been named VP of structural products, with responsibility for the sales and manufacturing of Roseburg’s engineered wood products, softwood plywood and lumber businesses. In a related move, Mark Avery, current VP of Roseburg's composites business and logistics, has been promoted to senior VP of industrial products and national accounts.
The changes reorganize Roseburg's manufacturing and sales into two new businesses lines, each with their own leadership. Cribb will be responsible for Roseburg's structural wood products, including the engineered wood products plant currently being built in Chester, S.C. The new plant will complement Roseburg's existing engineered wood plant in Riddle, Ore., the company said. As senior VP of industrial products, Avery will retain his current responsibilities for Roseburg's composites operations, logistics and national accounts, while adding the company’s hardwood plywood business to his scope of work.
"These changes further align our business and operating lines within the same marketing scope, adding consistency and clarity to our current expansion within engineered wood products," Roseburg President and CEO Grady Mulbery said. "Roseburg's ability to draw on existing bench strength from within the company demonstrates our resilience as an organization. Our focus on developing internal talent allows us to take maximum advantage of opportunities as they occur."
Cribb joined Roseburg in January 2017 as sales director for the company's solid wood business. She previously held several roles at Georgia-Pacific, most recently as VP of industrial packaging with profit and loss responsibility for the commercial organization, as well as 11 manufacturing sites. She also has worked at Monsanto Chemical and Imerys Performance Minerals, where she was responsible for marketing and product innovation.
Avery has been with Roseburg since 2011, when he accepted a role as plant manager at the company's Simsboro, La., composites facility. He was made a vice president in 2015.
"Throughout her career, Ashlee has demonstrated a capacity to handle a broad scope of responsibility while maintaining long-term vision and generating results," Mulbery said. "Mark’s promotion is a natural progression of his current role and an illustration of the value he brings to the business."
