Readers Respond: Digital Disconnect?

The top survey response was predictable, but take note of second and third.

BY HBSDealer Staff

The latest HBSDealer poll question attempted to measure the perception of  strategies governing today’s business of online buying and selling.

How would you describe your company’s digital-retailing strategy? Respondents were allowed up to three choices form a list that runs from “intelligent” to “confusing.” The plurality of respondents described their strategy as “developing,” which sounds about right in a volatile business. But it may be surprising to see the critical assessments in second and third and fourth place. Here’s the breakdown:

Developing: 35%;
Haphazard: 13%;
Ineffective: 12%:
Confusing: 9%:
Stable: 9%;
Focused: 7%;
Effective: 5%;
Defensive: 5%;
Profitable: 3%; and
Intelligent: 3%.

The survey reflects 117 votes from 69 voters, at last tally. It remains open on the right side of this page (or scroll down your mobile device).

Of course, comments are always welcome. Send yours to [email protected].



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How would you describe your company's digital-retailing strategy? (Choose up to three.)