Principia Stat of the Week: Windows

Research shows just who makes the decisions when it comes to window brands.

BY Principia Consulting

In new construction, 61% of the time, builders make the decision on what brand of windows are installed in homes. In repair and remodeling, 58% of the time, homeowners chose the windows brand with builders and contractors accounting for the remainder.

Spend per window remains lower than R&R in new construction.  In the R&R segment, contractors recognize a higher spend per window because homeowners tend to spend more on upgrades since they view window replacement as a “once in a lifetime” event. More time spent on the sales process by the contractor can also contribute to higher homeowner spending based on Principia research.

Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For more than 25 years, we have helped our clients grow faster and more profitably by providing high quality information, analytics, and insights.

For more information about pro dealer and retailer distribution, contact Principia today.


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