Principia Stat of the Week
Homeowners hiring contractors are more likely to install a wood alternative deck.
In 2018, 37% of homeowners reported that they hired a decking contractor for their recent decking project. When a contractor was used, the deck was twice as likely to be a wood alternative material rather than wood compared to when a homeowner built the deck without a contractor. Homeowners who hire contractors are also likely to take their advice on brand, not just material.
The top three decision drivers for homeowners selecting a wood alternative deck are:
When selecting the brand of wood alternative decking, these same factors were the top considerations for homeowners. Aesthetics and contractor selection/ recommendation tied for homeowners’ first mention of why they chose a specific decking brand.
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