Principia Stat of the Week

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Principia Stat of the Week

By Principia Consulting - 10/08/2019
In 2018, 37% of homeowners reported that they hired a decking contractor for their recent decking project. When a contractor was used, the deck was twice as likely to be a wood alternative material rather than wood compared to when a homeowner built the deck without a contractor. Homeowners who hire contractors are also likely to take their advice on brand, not just material.

The top three decision drivers for homeowners selecting a wood alternative deck are:



When selecting the brand of wood alternative decking, these same factors were the top considerations for homeowners. Aesthetics and contractor selection/ recommendation tied for homeowners’ first mention of why they chose a specific decking brand.

Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped our clients grow faster and more profitably by providing high quality information, analytics, and insights.

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