Principia ‘Stat of the Week’
Window of opportunity: Tracking demand for movable glass wall systems.
Movable glass wall systems, or MGWS, remove the boundary between the indoor and outdoor living space, and are a popular trend in home design. MGWS are typically comprised of multiple glass panels that lift, slide, or fold along track systems, and are commonly referred to as multi-panel patio doors. MGWS demand is growing, reflected by the 2015–2018 compound annual growth rates (CAGR) for folding, hinged, and sliding MGWS doors shown below.
As a category, patio doors accounted for $2.5 billion net manufacturer revenue in 2018 with MGWS accounting for 16% of the category. MGWS which is characterized by use of folding doors, grew at a CAGR of 5.6% from 2015. This compares to sliding and hinged patio doors, with 3.9% and 3.0% growth by volume, respectively. Although MGWS is growing more quickly than traditional incumbent products in the door market, demand is regional as these systems are mainly sold in the Southeast and West where the climate allows for indoor-outdoor living spaces for most of the year, with waterfront property as the ideal location.
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