Principia 'Stat of the Week'

9/3/2019
United States residential roofing demand can be broken out by new construction, age-related, and weather-related demand. Depending on storm activity, weather-related demand accounts for a varying portion of reroofing each year—the more severe the weather, the higher the demand.

According to NOAA, severe weather is escalating, particularly since 2010. From 2014 to 2018, total weather-related roofing demand in the U.S. was nearly $5.7 billion, representing more than 10% of total demand over the five-year period. In 2018, 12% of demand was for repair and replacement due to weather compared to 16% in 2017 with record hurricane activity—in 2014, just 5% of demand was for repair and replacement due to weather.



  • From 2014 to 2018, 31% of all roofing demand in Florida was due to weather.

  • Higher roofing demand in Texas reflects damage caused by Hurricane Harvey (2017).

  • Florida and North Carolina were significantly impacted by Hurricane Florence (2018), Hurricane Irma (2017), and Hurricane Matthew (2016).

  • Colorado experienced severe hailstorms in 2016, 2017, and 2018. According to NOAA, in 2017 the baseball-sized hail caused the most expensive hailstorm in Colorado history.


Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped our clients grow faster and more profitably by providing high quality information, analytics, and insights.

For more information about residential roofing demand, contact Principia.
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