Poll Question: The price game
Every product has a price. And every price has a sensitivity.
Some customers demand lower prices. Some dealers recommend lower lifetime cost of ownership. Some manufacturers publish price increases. Everyone is sensitive to price, and in different ways — and in different channels.
This week’s HBSDealer poll questions looks into the evolution of price sensitivity in a growing housing market and a price-obsessed digital economy.
Specifically: here’s the question: How would you describe your customers’ price-sensitivity in today’s market?
- Increasing: Price is everything, especially in the age of Amazon.
- Holding steady: It’s always been important. Still is.
- Decreasing. More customers seem to appreciate value over price.
The poll is open, look to the right of the screen to cast your vote (or scroll down your handheld device.) Or, let us know your thoughts on price sensitivity here.
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