Play Ball: Scotts and MLB renew partnership
Scotts also remains an official partner of MLB and Play Ball initiative.
The Scotts Company LLC and Major League Baseball (MLB) announced that they have renewed their partnership.
The Marysville, Ohio-based lawn care products provider will remain as the Official Lawn Care Company of Major League Baseball in a multi-year agreement. The renewal builds on the partnership that originally began in 2010, taking Scotts and MLB into a 10th season together.
This is also the fourth season that Scotts is an official partner of MLB’s Play Ball initiative, the league’s collective effort to encourage young people and communities to engage in baseball- or softball-related activities, including formal leagues, special events and casual forms of play.
As part of the extended sponsorship, Scotts and MLB will continue the Scotts Field Refurbishment Program where grants are awarded to youth-focused community organizations to give kids modern, playable ball fields.
The Scotts Field Refurbishment Program is part of the company’s larger Gro More Good initiative to connect children to more outdoor play opportunities by enhancing community greenspaces.
“Memories are made outside, whether they’re in a ballpark or in a backyard,” said Josh Peoples, senior vice president of brand marketing for ScottsMiracle-Gro. “Connecting children with safe, quality places to play is a priority for Scotts and MLB continues to be a natural partner for us in this effort. Our long-standing relationship is rooted in community outreach and encouraging fans and families alike to engage and enjoy more moments outside.”
The Scotts Field Refurbishment Program started before the 2016 championship season and has renovated 20 youth fields all around the country with nearly $1.5 million of support behind them.
In addition to the field refurbishments, Scotts is collaborating with MLB to launch a new program where the excitement and atmosphere of a Major League game will be brought to a local community. One lucky community will receive “the experience of a lifetime” courtesy of Scotts and MLB.
“Beginning our 10th season working with Scotts, everyone at MLB could not be more excited about continuing our work together, creating more places for kids to play ball,” said Noah Garden, MLB executive vice president, business and sales. “As one of our longest tenured partners, Scotts truly defines what it means to be a partner. They continually collaborate with us on a variety of initiatives as we support each other’s meaningful community efforts.”
As part of its national sponsorship commitment, Scotts marketing campaigns will be on display through a variety of media plans on MLB.com and the MLB Network.
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