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Pella readies for the noise of New York

Pella will host live pop-up home experience in Grand Central Terminal.

BY HBSDealer Staff

Pella Corporation is up to a Big Apple challenge.

On June 17 the window and door manufacturer plans to demonstrate how much noise its new Lifestyle Series windows can keep at bay.

The Pella, Iowa-based company is bringing a pop-up home experience to Grand Central Terminal, which will be built using the brand’s Lifestyle Series windows and patio doors. The experience will allow visitors to activate a sound within the home and watch as noisy activity, such as leaf blowing, is performed by a live actor within the space.

Viewing the decibel reader, commuters can also watch and hear how the noise is reduced.

Lifestyle Series windows from Pella.

The interactive installation draws attention to noise pollution, a heightening concern among consumers, Pella said noting that in In New York City alone, 9 out of 10 adults are exposed to noise levels that exceed the Environmental Protection Agency’s limit.

“We’re introducing this product to New Yorkers mid-commute to show the intentional use of windows and doors in a home and how these products can serve as a solution to harmful, every day noises,” said Emily Videtto, vice president and chief marketing officer at Pella.

She added, “Every day we are bombarded by noise and there is a real need for peace and quiet. Lifestyle series windows can deliver that and we’re here to prove it.”

Pella is also teaming up with HGTV host and interior designer Sabrina Soto to style the home using fabrics and materials that help reduce noise.

Commuters can stop by New York City’s Vanderbilt Hall in Grand Central Station on June 17 from 4 p.m. to 7 p.m. to see the home for themselves, engage with Pella design experts, test the windows against the sounds of New York, and see Soto’s tips on how to make their home a quiet sanctuary.

“Through our commitment to innovation, we are focused on creating solutions for real life. Showing up in unexpected ways, like at Grand Central Station, is a great opportunity to highlight the impact windows and doors can have in creating a sanctuary in their home,” said Videtto.

 

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