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Palmer-Donavin is rebranding

Two divisions, including Seal-Rite Door, will become the Palmer-Donavin Corporation.

BY HBSDealer Staff

Palmer Donavin, the wholesale distributor of residential building products, is rebranding and changing the name of its Seal-Rite Door Division.

Effective Jan. 1, 2020, Seal-Rite Door will begin operating as Palmer-Donavin. The Columbus, Ohio-based company also announced that it will be rebranding the Palmer-Donavin Corporation, effective. Jan 1.

For nearly 40 years Seal-Rite Door has fabricated and distributed custom Therma-Tru Doors in the Midwest. In 2013, the company was acquired by Palmer-Donavin but has continued to run as an independent business.

“Moving forward, we will operate as two divisions: Palmer-Donavin Building Materials Division and Palmer-Donavin Door Division,” Matt Kaufman, vice president of Palmer-Donavin Door Division said. “With both divisions under one name, we can more effectively drive efficiencies and innovation with the goal of making it easier to do business. Changing our name to Palmer-Donavin allows us to build on the century-long legacy it holds and move forward with one mission.”

Additional upcoming moves include a new company logo and a single, unified website: palmerdonavin.com.

“Our new brand identity is more than just a change on a business card or invoice, it’s the continual commitment to staying relevant, add more value to our partners, and create a platform for growth,” CEO Ron Calhoun said. “Palmer-Donavin has been a trusted brand since 1907 and our customers have helped us become the leading wholesale distributor of residential building materials in the Midwest. And as a leader, we know we must continually evolve and invest in our capabilities and leadership to better service the ever-changing expectations of our customers.”

Palmer-Donavin has created a video about the rebranding effort and its two companies coming together.

 

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