Not all that’s ‘green’ is gold
It’s long been understood that there’s an undercurrent of “greenwashing” – or false green marketing — in the modern consumer environment, particularly as it relates to green homes and appliances.
A new advisory from the Illinois Association of Energy Raters illuminates the effect of green certifications, which multiple studies suggest cause homebuyers to pay 10% to 14% more for homes, even though homes that count as perfectly “green” can sell for less than their potential value when not promoted as such. Additionally, many of the homes listed with green certifications fail to elaborate on these features.
“Let's dispel the myth of 'green' homes- in construction, 'green' actually just means 'well-built',” said the IAER in a statement. “The green certifications earned by homebuilders incorporate checklists and performance testing to ensure a home will be comfortable, healthy, durable, and low-cost. It turns out that homebuyers are willing to pay more for proof of those benefits – 10% more, on average. No recycled countertops or bamboo carpets needed.”
It’s worth mentioning, however, that even though Energy Star is a widely trusted method of fighting inaccuracies in "green" marketing claims, audits of the Energy Star program have highlighted weaknesses in the program’s standards as well.
In 2010, Congressional auditors submitted several bogus products for Energy Star certification, many of which easily secured the labels.
NRF elects Kip Tindell as chairman
The National Retail Federation has a new chairman in Kip Tindell, who is also chairman and CEO of The Container Store.
This won’t be the first time Tindell has been involved with the NRF board. Most recently, he served as first vice chairman of the board, chairman of the finance committee and treasurer from 2012 to 2014.
“I can’t fathom spending my career doing anything but retail,” said Tindell. “I believe with my heart and soul it’s the world’s greatest profession and I cannot tell you how thrilled and honored I am to have this opportunity to give back to this industry that has brought so much joy and fulfillment to my life.”
In addition to assuming the role of chairman at the NRF’s board of directors, Tindell will also serve as chairman of its executive committee. He will serve a two-year term together with HSNi CEO Mindy Grossman, who was also named vice chairman of the board.
“NRF, its staff and the industry at large will benefit greatly from Kip’s dedication, professionalism and leadership over the next two years as we already have for the time he’s been a part of NRF’s board of directors,” NRF president and CEO Matthew Shay said. “We are honored to welcome our new chairman and our newly – and re-elected board members as we continue to work with Capitol Hill on policies that directly impact one of the biggest industries in the world, while simultaneously learning more about the constantly-changing retail landscape.”
Tindell was elected to his new post at the NRF’s board of directors meeting held Sunday in New York during NRF’s 104th Annual Convention and EXPO.
“Since we founded The Container Store nearly 37 years ago, we’ve worked to build a business where everyone associated with it thrives – all of our stakeholders – our employees, customers, vendors, the community and our shareholders,” said Tindell. “But I believe this shouldn’t just be The Container Store’s story. In one of my capacities as the incoming chairman of the NRF, I want to make this a retail story – a story of what’s possible when we put people first, when we focus on culture and values. I look forward to elevating what makes us great as an industry and in turn, making businesses better, our communities better and our country a better place to live and to work. What’s good for retail is good for everyone.”
Entryways rolls out new mat collection
Mt. Laurel, New Jersey-based Entryways introduced a new Sweet Home Collection of entry mats.
According to the company, the new designs for spring and summer of 2015 are inspired by some of the hottest trends in home décor.
While they date back to ancient times, geometric shapes continue to be prominently featured in contemporary designs. “One new design combines a vintage ship’s wheel in a square box against a blue and white zigzag geometric pattern,” says Entryways president Eirini Kalafatides. “In another, the shape itself dominates the mat’s design. It’s the diamond-shaped rhombi—a very graphic and eye-catching geometric shape.”
When creating the new 2015 spring and summer mats, Entryways artists used a palette of trendy colors. For example, the new striped welcome mat is in radiant orchid, the Pantone color of the year for 2014.
“And, of course, we’re all about helping people to express their passions,” says Kalafatides. So there is a mat for the gardener with three panels—the first depicting a butterfly hovering above a potted plant…the second a sprig of lavender in full bloom…the third a watering can and tool for digging and planting new bulbs. “Another especially colorful mat is a true work of art with blue forget-me-nots amidst a bouquet of radiant red flowers. It looks like a piece that could be framed and hung on a wall.”