A new paint product roundup from HGTV HOME by Sherwin-Williams
HGTV HOME by Sherwin-Williams is launching four new paint products, available exclusively at Lowe's.
The roundup includes Showcase Interior Paint & Primer (this time with more durability, hiding power and coverage), WeatherShield Exterior Paint & Primer (for all-weather exterior paint), Interior & Exterior High Gloss Paint & Primer (for a glass-like enamel finish) and Ceiling Paint & Primer (a high-hiding, spatter-resistant ceiling paint).
The products come in 16 designer-inspired Color Collections, each featuring 20 coordinating colors.
“At HGTV HOME by Sherwin-Williams we are constantly looking for ways to meet and exceed our customer’s expectations by providing them with high-quality, high-performance paints that feature the latest in innovation, technology and color,” said Andrew Kinnen, Senior Director of Paint Marketing for Sherwin-Williams’ Diversified Brands Division. “Combined with our current offerings, like our best-in-class paint, INFINITY, with complete one-coat coverage, homeowners won’t need to look beyond HGTV HOME by Sherwin-Williams at Lowe’s to find beautiful and premium painting solutions for all areas of their home.”
Showcase's new and improved formula features the same innovative stain-resistance, plus a new advanced stain-blocking formula that locks in old, difficult to remove stains (such as permanent marker) and provides enhanced wall-to-wall coverage. The acrylic formula is also easily washed and cleaned, and it's antimicrobial, resisting mold and mildew.
WeatherShield resists the damaging effects of harsh weather conditions, such as heavy snow and intense sunlight, and shields freshly painted surfaces from cracking, peeling, blistering, and fading caused by the elements. For extra protection in humid conditions, WeatherShield also offers exterior surfaces a mildew- and algae-resistant coating.
Meanwhile, Interior & Exterior High Gloss has a stain-resistant formula that provides an ultra-smooth, glass-like enamel finish. The mildew-resistant coating also offers protection from cracking, peeling and blistering. It’s also specially formulated to prevent painted window frames and doors from sticking together.
The Ceiling Paint & Primer is made to cover both smooth and textured ceilings in a spatter-resistant formula that will easily cover old stains, blemishes or existing discolorations.
