New owners for Hero Clean

The made-in-USA and military-friendly Hero Clean brand of cleaners was acquired by Kennesaw, Ga.-based Beaumont Products.

The financial terms of the deal were not disclosed.

Beaumont is a maker of air care, specialty cleaning and personal care products. With the acquisition, Hero Clean joins a stable of brands th at includes Citrus Magic, Veggie Wash, Clearly Natural and Grease Monkey Wipes.

“We are excited to add Hero Clean to our ever-growing family of brands,” said Jeff Picken, president and CEO of Beaumont Products. “Beaumont is a dominant force in the air care industry with our Citrus Magic brand, and the addition of Hero Clean strengthens our offering to household cleaners. In addition, Hero Clean is a welcome part of our offering to the sporting goods industry.”

Made in the USA, Hero Clean was founded in 2014 as a super strong laundry detergent. It’s cleaning products are aimed at the high-testosterone crowd of military, tradesmen, first responders and athletes. The brand features a laundry detergent, an Odor Eliminating Spray, a Dish Soap, Liquid Hand Soap, and an All-Purpose Surface Cleaner - all similarly scented with the Hero Clean signature juniper-based scent.

“We’re extremely excited about joining the Beaumont family. As a Veteran-owned family company with vast manufacturing, distribution and marketing capabilities and history, we believe they are a perfect fit to take the brand to new levels of success,” said Mike Eaton, Founder and CEO of Hero Clean.

In the past, Hero Clean donated 7% of company profits to the Iraq and Afghanistan Veterans of America. It’s unclear if that donation will continue under the new ownership. The company did not respond immediately to a question seeking clarification on the policy.