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New Dem Task force tackles housing shortage

The task force is looking at the housing ecosystem to identify solutions to rising housing costs.

BY HBSDealer Staff

A shortage of homes on the market are jacking up prices while leaving many would-be buyers on the sidelines. In the meantime, tariffs continue to push up the prices of the materials needed to build new homes. It’s becoming a non-win situation for home builders who also face a labor shortage.

The New Democrat Colalition Housing Task Force released its initial findings earlier this week regarding the housing problem in its “America’s Housing Crisis: Missing Millions of Homes” report.

In a statement issued by the task force, it said, “housing is increasingly scarce and increasingly expensive. In the richest country in the world, millions of people are struggling to meet their most basic needs.”

“We set out to understand why housing costs were rising, but the answer was quickly clear. We have far too few homes. As a result, prices are being bid up, housing consumes an ever-increasing part of family budgets, and those without means are being forced into homelessness. We must recognize this as a crisis and find a way to change public policy to dramatically increase construction and build millions more homes,” said Rep. Denny Heck (D-Wash.), also the co-chair of the task force.

Convened in 2017 and composed of 68 Democrats, the task force is charged with looking at the entire housing ecosystem and identify solutions to rising housing costs. It builds on previous New Democrat efforts to devise reforms to Fannie Mae and Freddie Mac while covering the full scope of federal housing policy, including housing subsidies offered through HUD and incentives in the tax code.

Since releasing its initial report on June 6, the task force said it will release a second report with policy recommendations to address the lack of affordable housing options later this year.

The National Association of Home Builders said it’s behind the recent work of the New Democrat Coalition Housing Task Force.

“NAHB commends the work of the New Democrat Coalition Housing Task Force to seek solutions to the nation’s housing affordability and shortage woes. Housing construction creates jobs, contributes to the tax base and is important for a strong and healthy economy,” said Randy Noel, NAHB chairman and a homebuilder in LaPlace, La.  “We look forward to working with Democratic and Republican leaders on Capitol Hill to find solutions that will help builders to construct sorely needed affordable housing units for hard-working American families.”

Among the reports initial findings, zoning and land-use regulations are slowing and restricting building of housing while demand has shifted to walkable transit-served urban areas, which are in short supply. Also, construction funding is less available in the aftermath of the financial crisis as labor is not becoming more productive and overtaking the shortcomings of a labor shortage.

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Lixil names new chief marketing officer

BY HBSDealer Staff

Katty Pien, a former AdAge “Top 50 Marketer,” has been named the new chief marketing officer of Lixil Americas, which oversees kitchen and bath brands American Standard, DXV and Grohe.

In this position, Pien is tasked with designing the overall marketing strategy that carries out the vision of Lixil to pioneer water and housing products that make better homes a reality for everyone, everywhere.

Pien brings more than 20 years of experience to this position, including the creation of award-winning integrated consumer marketing campaigns. She will report to Lixil Americas CEO and President Steven Delarge.

Most recently, Pien worked as VP of global marketing and research and development for Edgewell Personal Care. Her career includes stops at Energizer Holdings, managing the Schick, Banana Boat and Hawaiian Tropic brands. She was also brand director for Haagen-Dazs ice cream at Nestlé, Inc.; and group product director for facial moisture and treatment for Johnson & Johnson, overseeing the Neutrogena brand.

Pien has been recognized with various distinctions during her career that include a 2009 Cannes Lion Award from the Cannes International Festival of Creativity, a 2009 Gold Clio, a 2009 Gold Effie, and being named an AdAge Top 50 Marketer in 2008.

“Katty’s proven marketing expertise and deep understanding of the buyer’s journey position her to take our iconic brands to the next level and differentiate the consumer experience,” said Delarge. “I am thrilled to welcome her to our organization and look forward to her contributions in further expanding our mission to make products that solve everyday, real-life challenges of consumers.”

Pien holds an MBA from Stanford University Graduate School of Business and a B.S. in operations research and industrial engineering from Cornell University.

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Building Products — LP Legacy Sub-Flooring
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Product Central: LP Legacy Sub-Flooring

Learn more about this notable product plucked from the latest building products roundup from the June 2018 issue of HBSDealer magazine.

BY Andy Carlo

Building products manufacturers continue to create the latest solutions for new construction, additions and renovations. And with a labor shortage impacting builders and remodelers, particularly on the side of single-family home construction, producers of new products are taking notice.

Below, HBSDealer has assembled an array of what’s new, improved or reinvented in the world of building products, including siding, fasteners and doors, etc.

The latest new building products include features that make it easier and quicker for pros to install. There are also more than a few examples of color and clean, sleek designs among the latest LBM wares.

Here is one notable selection from HBSDealer’s monthly roundup:


Building Products — LP Legacy Sub-FlooringLP Legacy Sub-Flooring

LP Building Products answered the call for tougher sub-flooring with LP Legacy, which is APA-rated with the highest bending stiffness and one of the strongest sub-floor panels in the industry. Packed with more resin, wax and wood fiber — and made with Gorilla Glue Technology — it boasts superior moisture resistance that prevents edge swell, while carrying an LP “Covered Until It’s Covered” no-sand warranty.


Check out the rest of HBSDealer‘s roundup of building products in the June issue of HBSDealer magazine.

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