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New decking brand manager for Oldcastle APG

Veteran Joey Peters will oversee branding of MoistureShield decking.

BY HBSDealer Staff

Oldcastle APG – the Atlanta, Ga.-based parent company of the ChoiceDek and MoistureShield composite decking brands – has named Joey Peters as senior brand manager, decking.

Peters will transition over the next few months from his role as senior masonry brand manager for Echelon Masonry where he served for the past 3 years. He will manage the MoistureShield brand along with Josh Landis, who has served as MoistureShield’s senior product manager since June 2017.

Peters has had 14 years of experience dedicated to marketing building materials in both the consumer and commercial sectors. He also served as director of client services in home improvement/building materials for ad and PR firm Kleber & Associates.

“An integrated, wholistic approach to marketing helped us launch the Echelon brand of masonry under Oldcastle APG,” he said. “We will apply the principals of brand elevation with our partner agencies to MoistureShield capped composite decking through advertising, PR, social media and digital outreach, to share its technology achievements, performance and aesthetics.”

 

 

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