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McCoy’s names new marketing and advertising director

Jessica Walshak promoted after overseeing digital marketing, website content and social media at the pro dealer.

BY HBSDealer Staff

McCoy’s Building Supply has promoted Jessica Walshak to the position of director of marketing and advertising.

Jessica Walshak

“I appreciate being trusted by our company leadership with the broader responsibility and deeper impact that comes with my new role,” said Walshak. “Marketing best serves the McCoy customer when there is tight-knit integration with our merchandising team and our operations and sales teams who intersect with customers face-to-face every day. I look forward to discovering and implementing new ways to help our store employees feel even more equipped to serve customers in their local communities.”

Walshak began her McCoy’s career in 2013 working in customer communications and store event planning. She also worked with customer data integrity, reporting and analytics. In 2018 Walshak was promoted to marketing manager, overseeing digital and email marketing, website content and social media channels.

“Our team continues to be tenaciously enthusiastic and willing to tackle new projects and challenges. Our department mission is to attract and retain loyal customers by promoting the products and values of the McCoy brand,” Walshak said. “As technology continues to evolve, our operations grow, and our customers change the ways they choose to intersect our brand, I’m excited for us to embrace the challenges and define new ways to reach our customers in ways that make their lives easier.”

Based in San Marcos, Texas, the pro dealer operates 88 stores, 3 distribution facilities and 2 millwork facilities in Texas, Oklahoma, Arkansas, Mississippi and New Mexico. The privately-held company about 2,500 employees.

 

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