Marvin remodels its brand

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Marvin remodels its brand

Warroad, Minn.-based Marvin Windows and Doors has decided to combine its Integrity Windows and Doors with its namesake Marvin brand, forming a single brand identity.

The company also unveiled a new logo as part of a branding makeover that also includes a handful of initiatives to better highlight its offerings.

“As people’s expectations of home change, we must also grow and evolve to bring beauty into the everyday while striving to simplify and enhance people’s lives,” said Paul Marvin, CEO of Marvin. “The changes we’re sharing today are exciting, including a new brand identity, but they’re a remodel. The foundation of our company – the people, exceptional quality and beautiful design of our products – all remain intact and stronger than ever.”

The new logo, top, and the old.

Integrity Windows and Doors will be known simply as Marvin. Additionally, the company has reorganized its product portfolio and developed several internal initiatives to support continued product introductions that are truly customer-centric.

A little background: the yellow rose in the company’s logo was first used by Marvin in 1968 and is an identifiable icon for the company. It was introduced to represent products “built for Northern winters and Southern hospitality,” supported by the idea that a rose can’t flourish indoors without the ideal environment that windows and doors provide. It is also said to have been the favorite flower of Margaret Marvin, wife of Bill Marvin, who was the son of founder George and is credited with evolving the company’s focus from lumber to windows and doors.

Marvin’s window and door products have been reorganized in three product collections.

• Signature Collection: As Marvin’s most aspirational product line, the Signature Collection features the broadest range of product types, styles, configurations and design options. Ideal for creating exceptional spaces in which every detail is thoughtfully considered, the collection includes the products formerly known as Marvin Contemporary Studio and also includes what will continued to be known as the Marvin Ultimate and Marvin Modern lines.

• Elevate Collection: A resourceful option, the Elevate Collection offers a balance of creativity, vision and reality, hitting a sweet spot between differentiated, highly-valued features and price. The curated collection includes products formerly known as Integrity Wood-Ultrex.

• Essential Collection: For those who wish to reduce complexity without sacrificing quality, the Essential Collection offers accessible design with a simplified approach. Featuring clean lines and simple profiles, the Essential Collection offers versatile style solutions with superior strength and durability. The collection includes products formerly known as Integrity All-Ultrex.