Marketing Magic: A product announcement goes live

Social media has been an increasingly important part of the marketing landscape. But how many home improvement brands do you know that are leveraging the new "live" capabilities offered by Facebook and Instagram?

Makita is doing something rather different for the industry: it's making a major new product announcement via Facebook Live.

And the suspense-building is effective. Even we don't know what it's about yet.

This Friday, May 19 at 8:45 am PST (that's 11:45 am EDT), Makita will take Facebook viewers on a digital journey through the latest and greatest products coming down the pipeline.

Stay tuned.