Marketing Magic: OBI nails a classic
German home improvement giant Obi produced this alternative commercial for its OBI Hammer Autumn campaign back in October of 2007.
It remains a classic example of viral video marketing, and it generated about 8 million views as people debated and discussed the feasibility of hammering a nail in this fashion.
Was it real, or was it fake? You be the judge.
The video was produced by Dsg Dialog Solutions advertising agency for OBI.
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Have you seen marketing magic? Let us know here: [email protected].
It remains a classic example of viral video marketing, and it generated about 8 million views as people debated and discussed the feasibility of hammering a nail in this fashion.
Was it real, or was it fake? You be the judge.
The video was produced by Dsg Dialog Solutions advertising agency for OBI.
# # #
Have you seen marketing magic? Let us know here: [email protected].