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Marketing Magic: A Decklaration of Independence

BY HBSDealer Staff

This new ad from Yellawood has some rather patriotic overtones.

But it’s about more than celebrating the “American way,” or the satisfaction of having a yard and a picket fence. These days, releasing ourselves from the grip of technology in order to spend more time outside is a bit of a victory in its own right, and that’s what the deck has come to represent.

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