LP puts emphasis on ‘Solutions’
LP Building Products shifts to LP Building Solutions.
As the times change in the LBM industry, so do companies’ roles and offerings.
Case in point, LP Building Products has announced that it has a new name: LP Building Solutions.
The Nashville, Tenn.-based company said the decision was made “to more accurately communicate its commitment to the needs and opportunities within a changing industry.”
The “new” LP Building Solutions also said that the rebranding effort “reflects LP’s goal to be the industry’s leading building solutions company.”
“This change represents LP’s continued evolution as a company,” said Brad Southern, CEO of LP Building Solutions. “With over 45 years of industry experience, we believe this change demonstrates our continued drive to align with our customers. We began as a forestry products company, but evolved to a building products company as we quickly realized our customers were looking for products to help them build better. To continue to lead the industry, today we are taking the next step as we reposition our company, our brand and what we bring to market to reflect a broader approach in developing solutions for our customers.”
Founded in 1973, LP Building Solutions manufactures engineered building products. LP’s portfolio includes exterior siding and trim systems, engineered wood framing and structural panels for single-family homes, multifamily projects, repair and remodel markets, light commercial facilities and outdoor buildings.
Over the past two years, LP said it has continued its shift to focus on finding solutions in addition to products.
“Our industry is facing challenges, and LP Building Solutions is committed to finding the ways to address those challenges for the greater improvement of the industry as a whole,” said Mike Sims, LP senior vice president of sales, marketing and strategy.
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