Lowe’s introduces Craftsman assortment

Initial Craftsman tool SKUs at Lowe’s include mechanics tool sets, storage items, flashlights, and pressure washers.

BY HBSDealer Staff

In time for a Father’s Day sales push, Lowe’s reported that an initial assortment of Craftsman tool brand is now available for purchase online and at stores.

The first Craftsman tool products at Lowe’s include mechanics tool sets, tool storage, garage organization items, flashlights, and pressure washers.

“We are honored to be the new go-to destination of the iconic Craftsman brand and offer some of the highest quality tools, storage and outdoor power equipment in the industry,” said Michael P. McDermott, Lowe’s chief customer officer. “Lowe’s and Craftsman have histories that span generations and are rooted in excellent customer service. Together we are making it easier than ever for customers to access the best tools and expert guidance they need to confidently tackle any home improvement project.”

Lowe’s said it will expand its collection of Craftsman products later this year in time for the holiday season.

“Craftsman is a brand that is built on pride. This relaunch celebrates our long-standing reputation of trust,” said Allison Nicolaidis, chief marketing officer for Global Tools & Storage at Stanley Black & Decker. “We’re eager to introduce new Craftsman products that can be relied on by generations to come.”

Sears sold its iconic Craftsman brand to Stanley Black and Decker in 2017. Previously, Craftsman had been sold at Sears and Kmart stores, Orchard Supply Hardware stores (through its previous ownership connection to Sears) and through Ace Hardware stores, through an exclusive deal for the convenience hardware industry.


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