Lowe’s draws up a Super Bowl play

11/12/2019
DIY shoppers looking to kick off their holiday shopping on Black Friday at Lowe’s might just end up at the Super Bowl.

As the Official Home Improvement Sponsor of the NFL, on Black Friday (Nov. 29) each U.S. Lowe’s store is offering its first 300 in-store customers the chance to enter to win two tickets to Super Bowl LIV in Miami.

“We are proud to not only offer competitive deals on the most sought-after brands and home improvement products this holiday season, but also give shoppers the once-in-a-lifetime opportunity to attend Super Bowl LIV,” said Bill Boltz, executive vice president, merchandising. “By offering deals all month long, we’re giving our customers more opportunities to save and find great gifts for everyone on their list.”

The holiday deals also include select “Buy One, Get One” deals across DeWalt, Kobalt, Bosch and Craftsman (starting Nov. 1.)

Back in January, Lowe’s became the official Home Improvement Retail Sponsor of the National Football League.
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