Lowe’s Canada launches eco-friendly product program
Lowe's Canada has introduced the ECO product program in all corporate and participating affiliated RONA, Reno-Depot, and Lowe's stores across the country.
The program aims to help consumers reduce the environmental footprint of their home improvement and construction projects by offering and clearly identifying, with the ECO seal, more than 3,500 products that represent more environmentally-friendly alternatives, the company said.
The ECO product selection process is based on recognized environmental certifications as well as a life cycle approach, which assesses a product's direct and indirect impacts on the environment throughout its life cycle, from the resource extraction required to manufacture it to its disposal.
"Lowe's Canada acknowledges having a role to play in improving the environmental performance of the construction and home improvement industry in Canada, which is why offering our customers a range of products characterized by a smaller environmental footprint is one of the three pillars of our corporate responsibility approach," said Jean-Sébastien Lamoureux, senior vp of communications, public affairs and compliance at Lowe's Canada.
To kick off the program, a tree will be planted for each ECO product sold in corporate RONA, Reno-Depot, and Lowe's stores on Earth Day, April 22.
"Lowe's Canada is committed to helping Canadians love where they live," said Mr. Lamoureux. "Planting trees is a concrete gesture that will help create sustainable living environments in the communities where we operate and ensure a greener future for generations to come."
This initiative is the result of a collaboration with Jour de la Terre Québec and Earth Day Canada, who will oversee the planting and growth of the trees.
Based in Boucherville, Quebec, Lowe's Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 630 corporate and independent affiliate dealer stores in a number of complementary formats under different banners.
The program aims to help consumers reduce the environmental footprint of their home improvement and construction projects by offering and clearly identifying, with the ECO seal, more than 3,500 products that represent more environmentally-friendly alternatives, the company said.
The ECO product selection process is based on recognized environmental certifications as well as a life cycle approach, which assesses a product's direct and indirect impacts on the environment throughout its life cycle, from the resource extraction required to manufacture it to its disposal.
"Lowe's Canada acknowledges having a role to play in improving the environmental performance of the construction and home improvement industry in Canada, which is why offering our customers a range of products characterized by a smaller environmental footprint is one of the three pillars of our corporate responsibility approach," said Jean-Sébastien Lamoureux, senior vp of communications, public affairs and compliance at Lowe's Canada.
To kick off the program, a tree will be planted for each ECO product sold in corporate RONA, Reno-Depot, and Lowe's stores on Earth Day, April 22.
"Lowe's Canada is committed to helping Canadians love where they live," said Mr. Lamoureux. "Planting trees is a concrete gesture that will help create sustainable living environments in the communities where we operate and ensure a greener future for generations to come."
This initiative is the result of a collaboration with Jour de la Terre Québec and Earth Day Canada, who will oversee the planting and growth of the trees.
Based in Boucherville, Quebec, Lowe's Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 630 corporate and independent affiliate dealer stores in a number of complementary formats under different banners.