Lowe’s Canada bikes for a cause
Lowe’s supports Charles-Bruneau Foundation and pediatric cancer research.
Lowe’s Canada presented 1.3 million Canadian dollars to (US$993,000) to the Charles-Bruneau Foundation in support of pediatric cancer research.
This was Lowe’s second fundraising campaign as a Diamond Partner of the foundation.
“At Lowe’s Canada , our commitment to serving our communities goes well beyond our retail operations. We are committed to taking concrete actions to have a positive impact on the communities we serve,” said Sylvain Prud ‘homme, president of Lowe’s Canada . “That is why we are proud to continue supporting the Charles-Bruneau Foundation, an organization that makes a difference in the lives of thousands of youths living with cancer and their families.”
Several initiatives were carried out for this second campaign. Among other things, Lowe’s Canada had a team of about 120 cyclists made up of employees, affiliated dealers and vendor partners who took part in various Tour CIBC Charles-Bruneau treks.
Together, they biked over 13,000 km to support the cause. In addition, from June 1 to July 5 , participating RONA, Reno-Depot, and Ace corporate and affiliated dealer stores in Quebec led a fundraising campaign at checkout counters. Employees also held various activities to involve customers in the campaign.
“The cause championed by the Charles-Bruneau Foundation is one that is very dear to us at Lowe’s Canada . I am moved to see our people come together to help offer children the hope of a cancer-free childhood,” added Prud’homme. “I would like to thank the Lowe’s Canada team of cyclists and our store employees who outdid themselves once again this year to raise as many donations as possible. I would also like to thank our customers, vendors, and the friends and family of our cyclists for their great generosity. These individuals answered our call and made this second campaign a huge success.”
Based in Boucherville, Quebec, Lowe’s Canada operates or services more than 600 corporate and independent affiliate dealer stores in a number of complementary formats under different banners
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