LMC debuts a brand makeover for ModernView

LMC's ModernView Family of Brands got the brand makeover treatment with a new "family of brands" logo and a refreshed website.

The Modernview Family of Brands is an exclusive program for LMC dealers that allows them to compete with national brands in vinyl windows, composite decking and kitchen cabinets.

“Each product is produced by leading manufacturers, offering LMC Dealers a competitive edge and the end user exceptional value," said John Keeley, LMC VP Building Material Division.

The re-launch highlights certain aspects of each product line, like ModernView Windows' looks, efficiency, and low-maintenance appeal with quick order turnaround times; ModernView Decking's design flexibility (the composite decking can be installed on the ground, in the ground, or underwater); and ModernView Designer's Series Cabinetry's quality materials and finishes.

“The best part about ModernView is the quality and how the brand helps differentiate us from our competition," said Steve Grzywacz, President of Milford Lumber.



In addition to a new logo, the recently developed website features the brand’s sleek new look and a user-friendly dealer locator.